SCM2701 Advertising and Digital Communications Services
321
Suppliers on this scheme
26-Mar-2024
Last updated
Managed | NSW Department of Customer Service |
---|---|
Type |
Whole of government
Recommended |
Scheme category | Marketing and advertising |
Scheme ID | SCM2701 |
Scheme owner | Campaign Performance Team advertising@customerservice.nsw.gov.au |
07-Jun-2016 12:00 AM
07-Jun-2016 9:00 AM
30-Apr-2025 11:59 PM
30-Apr-2025 5:00 PM
Description
The Scheme lists suppliers with expertise across advertising and digital communications categories.
Scope
This scheme offers a range of services across 11 capabilities:
- market research
- strategy
- marketing and campaign services
- public relations
- social media
- Indigenous communications and engagement
- CALD communications and engagement
- visual communications
- written communications
- digital communications
- production
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Standard form of agreementDCS-SCM2701-Standard-Form-of-Agreement.docx (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT, 63 kb)
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Case study examples 2021SCM2701-Case-Study-Examples-2021.pdf (PDF, 405 kb)
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Application checklist 2024SCM2701-Application-Checklist-2024.pdf (PDF, 335 kb)
Instructions
- Two tailored case studies for each capability they are applying for
- Three references, of which two relate to the case studies
- Rate card for each capability
Scheme Requirements
SCM2701 Scheme specific questions
Current clients - private sector and / or NGO * (required)
List some of the major private sector and/or NGO clients you have serviced over the last two years (max 10 clients).
Response type:
Text area
Other clients - government including local, state and/or federal agencies * (required)
If available, list government clients including local, state and/or federal agencies you have serviced over the last two years (max 10 clients).
Response type:
Text area
Project budget * (required)
What is the minimum total project/campaign budget you would consider? Total project/campaign budget is inclusive of all research, creative and production costs.
Note: you will be need to include one case study of work in your capability selection valued at your lowest project/campaign budget tier.
Response type:
Radio button custom (Less than $10,000, $10,000 - $50,000, $50,000 - $200,000, $200,000 - $500,000, $500,000 and over)
References * (required)
Using the attached template provide at least three relevant references from your clients. At least two of these should review your performance on the examples provided in your case studies. Each referee must provide their signature or verify that the referee is the author of the written reference or at least approves written content.
Response type:
File upload
Head hourly rates * (required)
Using the attached template provide a list of rates and associated positions. These rates must remain firm for 24 months as per the terms and conditions of the Scheme. Rates must be provided for all chosen capabilities.
Response type:
File upload
Organisational divisions * (required)
List the names of the divisions under your ABN.
Response type:
Text area
Market research capability - case studies
If applying for the Market Research capability, use the attached template to provide at least two Market Research case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Strategy capability - case studies
If applying for the Strategy capability, use the attached template to provide at least two Strategy case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Marketing and Campaign Services capability - case studies
If applying for the Marketing and Campaign Services capability, use the attached template to provide at least two Marketing and Campaign Services case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Public relations capability - case studies
If applying for the Public Relations capability, use the attached template to provide at least two Public Relations case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Social media capability - case studies
If applying for the Social Media capability, use the attached template to provide at least two Social Media case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Indigenous communications and engagement capability - case studies
If applying for the Indigenous Communications and Engagement capability, use the attached template to provide at least two Indigenous Communications and Engagement case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
CALD communication and engagement capability - case studies
If applying for the CALD communication and engagement capability, use the attached template to provide at least two CALD communication and engagement case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Visual communications capability - case studies
If applying for the Visual Communications capability, use the attached template to provide at least two Visual Communications case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Written communications capability - case studies
If applying for the Written Communications capability, use the attached template to provide at least two Written Communications case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Digital communications capability - case studies
If applying for the Digital Communications capability, use the attached template to provide at least two Digital Communications case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Production capability - case studies
If applying for the Production capability, use the attached template to provide at least two Production case studies.
Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.
Please ensure the capability and services you have selected in the application match those selected in your case study document.
Case studies must be from within two years of application submission.
At least one case study must be provided for your chosen project/campaign budget tier.
Your referees will need to support at least two of the case studies.
Response type:
File upload
Capabilities
A - Market research
A01 Customer segmentation
Response type:
None
A02 Decision journeys
Response type:
None
A03 Qualitative research
Response type:
None
A04 Quantitative research
Response type:
None
A05 Stakeholder engagement and interviews
Response type:
None
A06 Workshop / focus group facilitation
Response type:
None
B - Strategy
B01 Brand strategy
Response type:
None
B02 Communication strategy
Response type:
None
B03 Digital strategy
Response type:
None
B04 Social media strategy
Response type:
None
B05 Visual communication strategy
Response type:
None
C - Marketing and campaign services
C01 Brand development and management
Response type:
None
C02 Creative campaign development and implementation (advertising campaign)
Response type:
None
C03 Direct/email marketing
Response type:
None
C04 Experiential marketing
Response type:
None
C06 Behaviour change
Response type:
None
D - Public relations
D01 Community relations
Response type:
None
D02 Crisis management
Response type:
None
D03 Public affairs
Response type:
None
E - Social media
E01 Community management
Response type:
None
E02 Content creation
Response type:
None
E03 Influencer management
Response type:
None
E04 Influencer marketing
Response type:
None
E05 Behaviour change
Response type:
None
F - Indigenous communications and engagement
F01 Creative
Response type:
None
F02 Translation
Response type:
None
F03 Marketing
Response type:
None
F04 Research
Response type:
None
F05 Strategy
Response type:
None
G - CALD communications and engagement
G01 Translation
Response type:
None
G02 Creative
Response type:
None
G03 Research
Response type:
None
G04 Strategy
Response type:
None
G05 In-language research
Response type:
None
G06 Multicultural marketing
Response type:
None
H - Visual communications
H01 Branding and identity
Response type:
None
H02 Concept development (non-advertising campaign)
Response type:
None
H03 Graphic design
Response type:
None
H04 Illustration
Response type:
None
I - Written communications
I01 Copywriting/content writing
Response type:
None
I02 Editing and proofing
Response type:
None
J - Digital communications
J01 Affiliate marketing
Response type:
None
J02 Content auditing/governance software
Response type:
None
J03 Content marketing
Response type:
None
J04 Digital content development and management
Response type:
None
J05 Marketing automation
Response type:
None
J06 Search Engine Optimisation
Response type:
None
J07 Web to print services
Response type:
None
K - Production
K01 Animation
Response type:
None
K02 Concept development
Response type:
None
K03 Film editing
Response type:
None
K04 Filmography
Response type:
None
K05 Photo editing
Response type:
None
K06 Photography
Response type:
None
K07 Video editing
Response type:
None
K08 Videography
Response type:
None
Terms and conditions
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Terms and ConditionsSCM2701-Scheme-Conditions-20230330.docx (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT, 114 kb)
View amendments to this scheme
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