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SCM2701 Advertising and Digital Communications Services

325

Suppliers on this scheme

26-Mar-2024

Last updated

Managed NSW Department of Customer Service
Type Whole of government

Recommended
Scheme category Marketing and advertising
Scheme ID SCM2701
Scheme owner Campaign Performance Team
advertising@customerservice.nsw.gov.au
Start date:

07-Jun-2016 12:00 AM

Start intake date:

07-Jun-2016 9:00 AM

End date:

30-Apr-2025 11:59 PM

End intake date:

30-Apr-2025 5:00 PM

Description

The Scheme lists suppliers with expertise across advertising and digital communications categories.

Scope

This scheme offers a range of services across 11 capabilities:

  • market research
  • strategy
  • marketing and campaign services
  • public relations
  • social media
  • Indigenous communications and engagement
  • CALD communications and engagement
  • visual communications
  • written communications
  • digital communications
  • production
 
Successful vendors may be engaged by NSW Government Departments to provide their services for NSW Government work. Please note, Scheme membership does not guarantee engagement for work.
 
Media planning and media buying services are excluded from this scheme. For more information on these services, go to NSW Government advertising or contact advertising@customerservice.nsw.gov.au.

Instructions

Vendors are able to apply for up to three capabilities and can nominate as many services under these capabilities.
 
Vendors must provide:
  • Two tailored case studies for each capability they are applying for
  • Three references, of which two relate to the case studies
  • Rate card for each capability
 
Acceptance will be subject to the rates submitted as part of the rate card as well as demonstrated experience within the case studies and referee reports submitted with your application. 
 
Please refer to the Application Checklist and Case Studies Examples to assist you in ensuring all details are correct prior to submitting your application. 
 
Applications that do not address the details in the Application Checklist document will not be processed or approved for the Scheme and will be returned to the supplier as unsuccessful.

Scheme Requirements

SCM2701 Scheme specific questions

Current clients - private sector and / or NGO * (required)

List some of the major private sector and/or NGO clients you have serviced over the last two years (max 10 clients).

Response type:

Text area

Other clients - government including local, state and/or federal agencies * (required)

If available, list government clients including local, state and/or federal agencies you have serviced over the last two years (max 10 clients).

Response type:

Text area

Project budget * (required)

What is the minimum total project/campaign budget you would consider? Total project/campaign budget is inclusive of all research, creative and production costs.

Note: you will be need to include one case study of work in your capability selection valued at your lowest project/campaign budget tier. 

Response type:

Radio button custom (Less than $10,000, $10,000 - $50,000, $50,000 - $200,000, $200,000 - $500,000, $500,000 and over)

References * (required)

Using the attached template provide at least three relevant references from your clients. At least two of these should review your performance on the examples provided in your case studies. Each referee must provide their signature or verify that the referee is the author of the written reference or at least approves written content.

Referee report template
SCM2701-Referee-Report_Template-1.docx

Response type:

File upload

Head hourly rates * (required)

Using the attached template provide a list of rates and associated positions. These rates must remain firm for 24 months as per the terms and conditions of the Scheme. Rates must be provided for all chosen capabilities.

Services rates template
SCM2701-Services-Rates_Template.docx

Response type:

File upload

Organisational divisions * (required)

List the names of the divisions under your ABN.

Response type:

Text area

Market research capability - case studies

If applying for the Market Research capability, use the attached template to provide at least two Market Research case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Market Research.docx
SCM2701-Case-Study-Template---Market-Research.docx

Response type:

File upload

Strategy capability - case studies

If applying for the Strategy capability, use the attached template to provide at least two Strategy case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Strategy.docx
SCM2701-Case-Study-Template---Strategy.docx

Response type:

File upload

Marketing and Campaign Services capability - case studies

If applying for the Marketing and Campaign Services capability, use the attached template to provide at least two Marketing and Campaign Services case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Marketing and Campaign Services.docx
SCM2701-Case-Study-Template---Marketing-and-Campaign-Services.docx

Response type:

File upload

Public relations capability - case studies

If applying for the Public Relations capability, use the attached template to provide at least two Public Relations case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Public Relations.docx
SCM2701-Case-Study-Template---Public-Relations.docx

Response type:

File upload

Social media capability - case studies

If applying for the Social Media capability, use the attached template to provide at least two Social Media case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Social Media.docx
SCM2701-Case-Study-Template---Social-Media.docx

Response type:

File upload

Indigenous communications and engagement capability - case studies

If applying for the Indigenous Communications and Engagement capability, use the attached template to provide at least two Indigenous Communications and Engagement case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Indigenous Comms & Engagement.docx
SCM2701-Case-Study-Template---Indigenous-Comms-Engagement.docx

Response type:

File upload

CALD communication and engagement capability - case studies

If applying for the CALD communication and engagement capability, use the attached template to provide at least two CALD communication and engagement case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - CALD Comms & Engagement.docx
SCM2701-Case-Study-Template---CALD-Comms-Engagement.docx

Response type:

File upload

Visual communications capability - case studies

If applying for the Visual Communications capability, use the attached template to provide at least two Visual Communications case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Visual Communications.docx
SCM2701-Case-Study-Template---Visual-Communications.docx

Response type:

File upload

Written communications capability - case studies

If applying for the Written Communications capability, use the attached template to provide at least two Written Communications case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Written Communications.docx
SCM2701-Case-Study-Template---Written-Communications.docx

Response type:

File upload

Digital communications capability - case studies

If applying for the Digital Communications capability, use the attached template to provide at least two Digital Communications case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Digital Communications.docx
SCM2701-Case-Study-Template---Digital-Communications.docx

Response type:

File upload

Production capability - case studies

If applying for the Production capability, use the attached template to provide at least two Production case studies.

Vendors must not apply for more than three main capabilities, however they can nominate as many services under their chosen capability as they wish.

Please ensure the capability and services you have selected in the application match those selected in your case study document.

Case studies must be from within two years of application submission.

At least one case study must be provided for your chosen project/campaign budget tier.

Your referees will need to support at least two of the case studies.

SCM2701 Case Study Template - Production.docx
SCM2701-Case-Study-Template---Production.docx

Response type:

File upload

Capabilities

A - Market research

A01 Customer segmentation

The process of dividing customers into groups based on common characteristics to enable companies to market to each group effectively.

Response type:

None

A02 Decision journeys

A model of the customer buying process that describes how consumers make their decisions throughout their experience or relationship with a brand.

Response type:

None

A03 Qualitative research

Collecting and analysing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences.

Response type:

None

A04 Quantitative research

Collecting and analysing numerical data to find patterns and averages, make predictions, test causal relationships, and generalise results to wider populations.

Response type:

None

A05 Stakeholder engagement and interviews

A conversation with a person(s) who has a vested interested in a project with a goal of gathering insights to drive the project's success.

Response type:

None

A06 Workshop / focus group facilitation

A research method used to collect opinions and feedback from a group of people about a specific product, concept, or service.

Response type:

None

B - Strategy

B01 Brand strategy

Refers to the long-term plan or approach a company takes to develop and manage its brand to achieve specific business goals. It involves defining the brand's purpose, values, personality, and target audience, and creating a roadmap for how the brand will be communicated and positioned in the market.

Response type:

None

B02 Communication strategy

Refers to a plan or approach that a company or organisation uses to convey information, messages, or ideas to its target audience to achieve specific communication goals.

Response type:

None

B03 Digital strategy

A plan that an organisation uses to leverage digital technologies and channels to achieve specific business objectives. It involves identifying opportunities and challenges presented by digital technology and developing a roadmap to optimise the use of digital resources.

Response type:

None

B04 Social media strategy

A plan that a company uses to leverage social media channels to achieve specific business objectives.

Response type:

None

B05 Visual communication strategy

A plan that uses visual elements such as colour, typography, photography, and design to convey a message and achieve specific communication goals.

Response type:

None

C - Marketing and campaign services

C01 Brand development and management

Refers to the ongoing process of creating and maintaining a brand's identity, image, and reputation in the market, to achieve business objectives and build customer loyalty.

Response type:

None

C02 Creative campaign development and implementation (advertising campaign)

The process of creating and executing an advertising campaign that uses various marketing tactics and creative elements to promote a product or service and achieve specific business goals.

Response type:

None

C03 Direct/email marketing

A marketing strategy that involves sending promotional messages directly to a target audience via email or other forms of direct communication, with the aim of generating sales or building brand loyalty.

Response type:

None

C04 Experiential marketing

A strategy that involves creating immersive and engaging experiences that allow customers to interact with a brand or product in a memorable way, with the aim of building brand awareness, loyalty, and advocacy.

Response type:

None

C06 Behaviour change

A specialised type of marketing service that focuses on promoting behaviour change among target audiences, often related to health, social, or environmental issues.

Response type:

None

D - Public relations

D01 Community relations

The practice of building and maintaining positive relationships with the communities in which an organisation operates, by engaging in activities such as philanthropy, community service, and public relations.

Response type:

None

D02 Crisis management

The process of planning for and responding to a crisis that threatens the reputation or operations of an organisation.

Response type:

None

D03 Public affairs

The practice of working closely with government officials and policymakers to influence public policy and regulations that impact their clients or organisations. Public affairs is focused on shaping policy outcomes and government relations.

Response type:

None

E - Social media

E01 Community management

The process of building and managing a community around a brand, product, or service, by engaging with customers, responding to feedback.

Response type:

None

E02 Content creation

The process of developing and producing various types of content such as articles, videos, images, and social media posts, with the aim of informing, educating, or entertaining a target audience via social channels.

Response type:

None

E03 Influencer management

The process of identifying and building relationships with influential individuals in a given industry or community, with the aim of leveraging their reach and credibility to promote a brand.

Response type:

None

E04 Influencer marketing

A form of social media marketing involving endorsements and product placement from influencers, people and organisations who have a purported expert level of knowledge or social influence in their field.

Response type:

None

E05 Behaviour change

A specialised type of social media marketing that focuses on promoting behaviour change among target audiences, often related to health, social, or environmental issues.

Response type:

None

F - Indigenous communications and engagement

F01 Creative

Refers to the development of creative concepts and strategies that effectively engage with and resonate with individuals and communities from Indigenous backgrounds.

Response type:

None

F02 Translation

Refers to the practice of translating creative and engagement initiatives from one language to a native Indigenous language.

Response type:

None

F03 Marketing

Refers to the development of marketing strategies and campaigns that are designed to engage with and appeal to Indigenous consumers.

Response type:

None

F04 Research

Involves the systematic collection, analysis, and interpretation of data to gain insights and understanding about the needs, preferences, and behaviours of individuals and communities from Indigenous backgrounds.

Response type:

None

F05 Strategy

The development of a comprehensive plan of action designed to achieve specific goals or objectives or effectively engage with and respond to the needs of Indigenous communities.

Response type:

None

G - CALD communications and engagement

G01 Translation

The practice of translating creative and engagement initiatives from one language to a language relevant to communities from diverse cultural and linguistic backgrounds.

Response type:

None

G02 Creative

The development of creative concepts that effectively engage and resonate with individuals and communities from diverse cultural and linguistic backgrounds.

Response type:

None

G03 Research

Involves the systematic collection, analysis, and interpretation of data to gain insights and understanding about the needs, preferences, and behaviours of individuals and communities from diverse cultural and linguistic backgrounds.

Response type:

None

G04 Strategy

The development of a comprehensive plan of action designed to achieve specific goals or objectives or effectively engage with and respond to the needs of individuals and communities from diverse cultural and linguistic backgrounds.

Response type:

None

G05 In-language research

Involves conducting research in languages spoken by the participants or the target audience of the research, rather than the primary language of the research team or organisation.

Response type:

None

G06 Multicultural marketing

Refers to the development of marketing strategies and campaigns that are designed to effectively engage with and appeal to individuals and communities from diverse cultural and linguistic backgrounds.

Response type:

None

H - Visual communications

H01 Branding and identity

The development of a unique and distinctive brand image and message that reflects a company's values, personality, and purpose.

Response type:

None

H02 Concept development (non-advertising campaign)

The process of generating and refining ideas and concepts for a particular project or initiative outside of traditional advertising.

Response type:

None

H03 Graphic design

Is the art and practice of creating visual content, such as illustrations, layouts, and typography, to effectively communicate a message or idea, using software such as Adobe Photoshop, Illustrator, and InDesign.

Response type:

None

H04 Illustration

A form of visual art that involves creating images that help to communicate an idea, concept, or story. It is often used to enhance the visual appeal of content and to help the audience better understand the message being conveyed.

Response type:

None

I - Written communications

I01 Copywriting/content writing

Types of writing that involves creating compelling, persuasive, and effective messaging in order to persuade, inform, or entertain readers.

Response type:

None

I02 Editing and proofing

Processes that involve reviewing written content for errors and inconsistencies and making necessary revisions or corrections.

Response type:

None

J - Digital communications

J01 Affiliate marketing

A marketing strategy in which a business rewards affiliates for promoting their products or services. Affiliates are typically individuals or other businesses who earn a commission for each sale or lead they generate for the brand.

Response type:

None

J02 Content auditing/governance software

A type of software that helps businesses to manage, organise, and analyse their digital content ensuring that it is accurate, up to date, aligned with brand messaging and guidelines, and compliant with industry standards and best practices.

Response type:

None

J03 Content marketing

A marketing strategy that involves the creation and sharing of valuable and relevant content, such as blog posts, social media updates, videos, and infographics, with the goal of attracting and engaging a target audience.

Response type:

None

J04 Digital content development and management

Refers to the creation, publication, and management of digital content, such as website pages, blog posts, videos, and social media updates.

Response type:

None

J05 Marketing automation

Refers to the use of software tools and technology to automate repetitive marketing tasks, such as email marketing, social media posting, and lead nurturing.

Response type:

None

J06 Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of optimising digital content to improve its visibility and ranking in search engine results pages.

Response type:

None

J07 Web to print services

Online platforms that allow businesses to create and customise marketing materials, such as business cards, brochures, and flyers, using templates and digital design tools.

Response type:

None

K - Production

K01 Animation

The process of creating the illusion of motion by rapidly displaying a series of static images that minimally differ from each other. The static images, called frames, are presented in sequence at a high enough rate to create the illusion of motion.

Response type:

None

K02 Concept development

The process of generating and refining ideas for a creative project, such as a video, photo series, or film.

Response type:

None

K03 Film editing

The process of selecting and arranging footage, sound, and visual effects to create a coherent and compelling story in a film.

Response type:

None

K04 Filmography

The process of capturing moving images on a video camera, for the purpose of creating a film, or documentary.

Response type:

None

K05 Photo editing

The process of manipulating digital images to improve their quality or aesthetic appeal.

Response type:

None

K06 Photography

The art and practice of capturing images using a camera or other photographic equipment.

Response type:

None

K07 Video editing

The process of selecting and arranging footage from a video recording to create a final product.

Response type:

None

K08 Videography

The process of capturing moving images on a video camera, for the purpose of commercials, and other video content.

Response type:

None

Terms and conditions

  • Terms and Conditions
    SCM2701-Scheme-Conditions-20230330.docx (VND.OPENXMLFORMATS-OFFICEDOCUMENT.WORDPROCESSINGML.DOCUMENT, 114 kb)

View amendments to this scheme

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