Approach the market

There are many ways to approach the market - which one you choose should depend on your circumstances.
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What you need to know
  1. When you approach the market you must always address 7 key factors to choose which method works best.
  2. No one method is always most effective – what’s best for you will depend on your own circumstances.
  3. Most agencies will opt for a traditional method but we encourage you to also look at non-traditional methods which could lead to greater innovation.